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All businesses in the 21st century know the value of a good marketing strategy. However, what exactly constitutes successful marketing may be something you are still trying to figure out. While there is no one size fits all answer, there are certain strategies you can adopt to promote your business to great effect. In this article, we share with you some of the tried and tested methods.

The Power of Branded Merchandise

Chances are your business already makes use of some form of branded merchandise or have considered doing so. What about giveaway koozies? Not only are they practical and cost-effective, they are lightweight and do not take up much space, making it easy for them to be distributed during events. Recipients can make use of them instantly, and when they do, it is akin to a walking advertisement for your brand, especially during a large event.

Team or Event Sponsorship

Now that you are getting on with the idea of giveaway koozies, you may be wondering exactly how they can be used to market your brand. One excellent way to do this is by sponsoring a local team or event. Sports team and charity event sponsorships are great avenues to get your brand known. Not only will your logo be displayed on the program, presentation slides, sports kits and more, you can give away koozies with the help of your beneficiary. At most events, some kind of freebies will be given out.

With your brand invested in the cause you are sponsoring, giving out koozies at these events is a way of marketing that not just promotes your brand by itself, but in association with the cause. Depending on the image you want to convey, this can be helpful in tying your brand in with a cause such as supporting local businesses and culture, which is often the case when you sponsor a local team.

Conference and Trade Show Participation

Although the number of conferences and trade shows open to your business largely depends on the industry you are in, you should seize the opportunity to participate in one when available. Besides being a platform for sharing expertise and networking, it is also a chance to promote your business to others in the industry. Future partnerships and a world of possibilities can be opened up during a trade show.

To keep your brand fresh in participants’ minds, why not consider a giveaway koozie with your brand’s logo? Undoubtedly, cold beverages will be on hand throughout the event, and gifting your recipients a practical gift they can use immediately will be a quirky and effective way of keeping your brand fresh in their minds.   

Get Customized Koozies for Your Brand

Are you looking to design a customized koozie for your brand? At Koozee Crazee, we offer koozies in a variety of colors and designs, including ones that can fit bottles, cans, solo cups and more. Please do not hesitate to contact us at Koozee Crazee today for a quote and/or recommendation.
February 12, 2021 — SmartSites