Koozee Crazee Koozies
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Did you know that a koozee can go by many different names? The spelling used in our brand name is “koozee”, however both koozie and koozee refer to the can and bottle sleeve we use to keep drinks cold. Also known as beer sleeves, can coolers, bottle jackets and more, these names all refer to the same product.

In this article, we explain the difference between koozie and koozee.

The Name “Koozie” Used to Be Trademarked

The name “koozie” was registered as a trademark by the company Radio Cap Corporation in 1980. The Texan company let this registration lapse in 2001, however by then, many people have already come to refer to this drink sleeve as koozies. Much like how “Kleenex” is widely used to refer to tissue paper, the term “koozie” became synonymous with the drink sleeves we use to hold cans and bottles.

The Term “Koozie” Has Been Fought Over by Companies

Two companies – Kustom Koozies and Norwood – were involved in a dispute over the right to use the term “koozie” for several years in the 2000s. Although Norwood claimed that using names such as koozie, coolie, coozie and similar variations infringes upon its trademark, Kustom Koozies countered that the trademark has become generic and Norwood cannot claim exclusive right to use the term.

The two companies came to a licensing agreement for a few years between 2005 and 2009, however following that, Norwood instructed Kustom Koozies to capitalize the letters in “koozie”. Furthermore, they added a symbol behind their own brand koozies to identify “genuine” koozies over those produced by Kustom Koozies. This resulted in the licensing agreement being called into dispute yet again.

Koozee Crazee Sells Koozies, Koozees, Drink Huggers… You Name It

Here at Koozee Crazee, we make use of an alternative spelling in our brand name. However, the product we sell remains the same. Whichever term you use to refer to this incredibly versatile product – drink hugger, beer cooler, cosy, you name it – just know that our products will do the job.

At Koozee Crazee, we believe that regardless of what you call the drink sleeve we love so much, the quality of our designs and products speak for themselves. Whether you require koozees for events like weddings or holidays or are looking to do some marketing for your brand with personalized merchandise, we are up to the job.

Get Koozies for Your Brand

Are you looking to get pre-printed or customized koozees? Whether you are looking to get wedding favors, holiday souvenirs or some customized merchandise to promote your brand, Kookee Crazee can provide high-quality koozees to suit your purpose. If you want a design specially designed for you, our team of designers and specialists can produce one that meets your needs and satisfaction. Please do not hesitate to contact us at Koozee Crazee today for a quote and/or recommendation.


January 10, 2021 — SmartSites