Personalized Products Are The New Trend
You may have noticed a proliferation of personalized products being given out by businesses in recent years. From the more ubiquitous tote bags and T-shirts to coffee cups and koozies, there seems to be no end to the kinds of products that can be personalized. You may be wondering, is this trend here to stay? Why has it become so popular? In this article, we list out some reasons why personalized products have become the new trend not just in marketing, but as wedding and party favors, for instance.
Increased Affordability
Besides the increased spending power of individuals and businesses, advances in technology has meant that it is now relatively cost-effective to produce personalized products. Gone are the days where you had to head down to your local printer to get a quote for personalized T-shirts. Today, there are many companies offering this service online at increasingly affordable rates in keeping with demand. When the price difference is meager and you have the choice between giving away a generic product and one with your brand’s name or wedding date printed on it, which do you go for? We believe this question answers itself.
Ease of Ordering
Besides having to head down to your local print shop in the past, chances are you or someone on your team had to hand draw the design yourself. That can be a problem for those of us who are not artistically inclined, yet still want a design that will look good and leave an impression. Today, many e-commerce retailers that offer personalized printing services give customers the choice of paying to have a design created for them. Either that, or they provide easy to use templates with a wide range of fonts and graphics to make the design process simpler. With so many options to assist in creating an impressionable design, there is really no reason not to go for personalized products over generic ones.
Leave A Lasting Impression
Needless to say, personalized products leave a more lasting impression than generic ones. Brands and businesses, naturally, aim to keep themselves fresh in customers’ minds when they give away personalized products. If you are designing one for your wedding or fundraiser, however, it can serve as a keepsake or memento. If you give away a plain colored koozie, your recipient may not even remember where they got it from years later. However, if you get your initials and the date of your wedding printed on it, they will call to mind your big day and the happy memories associated with it whenever they use it.
