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Effective brand promotion can help your business stand out from the crowd. Enter promotional products: an easy yet impactful way to make your mark in the market. 

Discover 10 best business promotional items for 2024 that can help enhance your brand visibility and foster customer loyalty. 

What are Promotional Items for Small Businesses? 

Promotional items are tangible products stamped or engraved with brand logos and distributed as gifts to increase brand exposure. In fact, we encounter popular promotional items almost every day. Some become daily essentials, while others end up forgotten or discarded. 

That’s why it’s crucial to know what you’re giving and to whom you’re giving them. Business promotional items can be a profitable investment with the right plan. 

10 Promotional Business Items Worth Investing In 

Are you looking for fresh ways to attract new customers, reward loyal clients, or boost employee morale? Check out these small business promotional items that could be a game-changer in your next marketing campaign. 

  1. Hand sanitizers. These portable promotional gifts are often kept in convenient places like pockets, purses, or desks. Your branding on the bottle or packaging will receive frequent exposure, increasing visibility. 
  2. Canvas tote bags. Tote bags made from eco-friendly materials aren’t only practical but also reflect your commitment to sustainability. Practical and versatile, they can be used for grocery shopping, carrying books, or as an everyday carry-all. 
  3. Tech accessories. These business promotional items come in various options, allowing you to choose what best suits your audience and budget. Examples include USB drives, smartphone grips, wireless earbuds, and Bluetooth speakers. 
  4. Branded apparel. Custom t-shirts, hats, or jackets featuring your logo are walking ads for your brand. Wherever the recipients go, whoever they meet, your brand gets seen. 
  5. Promo products. Your product samples or new releases make great promo items because they showcase your offering’s quality and value. These are best to give away during product launches, trade shows, or customer appreciation events.  
  6. Desk accessories. Mouse pads, desk organizers, or coffee mugs are handy custom promotional products for workplace-related events. They’re also excellent holiday gifts or welcome packages for new employees.  
  7. Custom fitness towels. Fitness towels offer ample space to display your logo, brand colors, or message. Use these giveaways for loyalty programs, membership sign-ups, or as corporate gifts. 
  8. Stress balls. Relieve stress and promote your brand with fun and quirky stress balls. These small business promotional items are inexpensive to produce and customize, making them a budget-friendly option for startups. 
  9. Collapsible straw sets. Reusable straws are popular among conscious consumers, travelers, outdoor enthusiasts, and those who frequent cafés and restaurants. These sets include a collapsible straw, cleaning brush, and compact carrying case for on-the-go use. 
  10. Koozie & can coolers. Make your employees’ and clients’ cocktail hour more enjoyable. And why not have them show off your company’s logo and brand colors while they’re at it? These business promotional items provide insulation for hot and cold beverages and feature secure grips to avoid accidental spills.  Shop Can Coolers now

Tips When Choosing Promotional Items for Business 

Employee holding a can while sitting at desk

Strategize your business promotional items to ensure maximum effectiveness and return on investment. Low-quality or irrelevant promotional items can reflect poorly on your brand. You want something that will resonate with your target market and add value to their lives. 

First, avoid stereotypical promotional products like pens, notebooks, and water bottles. While they serve a purpose, they’re so commonly handed out that they lack the wow factor needed to leave a lasting impression. Opt for unique, innovative business promotional tokens that differentiate your brand. 

Plan the budget for promotional items to keep expenses within manageable limits. While there’s no set amount to allocate, starting with 10% to 30% of your total marketing budget is reasonable. 

For optimal calculation, work backward from your expected ROI. Say you expect a campaign to generate $50,000 in revenue. Then, you decide to spend 15% of that toward promotional items. Your budget would be $7,500 ($50,000 x 0.15). 

The 10 promotional ideas outlined above will help you make the most of your budget. These marketing tools are also sure to impress your recipients and drive results. 

Shop Custom Business Promotional Items 

Host your next corporate retreat, team-building activity, or trade show booth with a twist. Coldie Holdie’s customizable Koozie® and foam Can Coolers are the perfect promotional items to invest in.  

You have endless design options to showcase your corporate logo, brand colors, and other marketing materials. Built to last, these tokens will ensure your brand stays top-of-mind with every sip. Customize your free branded items here today.
April 30, 2024 — Ashley Kirchner